When his father dies, young lad travels to Milan to attend the funeral and decides to follow in his father's footsteps as a gigolo. He is successful at finding rich women to prey on, but finds himself caught up in a bidding war.
Fioravante decides to become a professional Don Juan as a way of making money to help his cash-strapped friend, Murray. With Murray acting as his "manager", the duo quickly finds themselves caught up in the crosscurrents of love and money.
Antonio, a former variety actor, keeps his daughter in an excellent boarding school by organizing small scams with his friend and colleague Felice. Commissioner Malvasia good-naturedly persecuted him. When their respective unsuspecting children fall in love, the two fathers make peace.
Sergio Benvenuti is a shy seller of contracts for a Roman company of music, but because of his character he cannot find even a customer, so he asks for help from a fellow named Nadia.
An anthology presents three storylines, all set in the Italian town of Treviso: A husband pretends to be impotent as a cover for having an affair; a bank clerk abandons his wife for his mistress, but the rest of the town's husbands become jealous and unite to conspire against them; and local men all seduce a promiscuous young woman, but when her father eventually reveals that she is underage, they all face prosecution for statutory rape.