Maurice Lévy

55 years ago, on October 1 1968, the first brand advertising spot appeared on the French television screen. Over the next three decades, thousands of creative little films would seduce and build our collective memory. Kitschy or cult spots, humor, slogans, music, stars, gimmicks, grand spectacle or sex appeal: during its golden age, how did advertising convince? Thierry Ardisson has brought together almost 400 advertising clips to relive the era of the conquest of minds and wallets.

Small, hunchbacked and unlucky, Zadoc dreams of finding love. Chased from his village, he is propelled towards the unknown.

The behind-the-scenes story of French television… This documentary unveils the lesser-known history of two audiovisual decades that have shaped today's television. To explain from the break up of the French broadcasting service ORTF, in 1974, to the creation of Arte, via the birth of Canal+, the life and death of La Cinq and the privatization of TF1 — the succession of political, economic and cultural decisions that have shaped what is known as the “PAF” (French Audiovisual Landscape).