Alexander Lyubimov

Shortly after the collapse of the Soviet Union, the Pittsburgh Penguins and the famed Red Army hockey team formed a joint venture that redefined what was possible in the new Russia. Eccentric marketing whiz, Steve Warshaw, is sent to Moscow and tasked to transform the team into the greatest show in Russia, attracting some of the biggest names in Hollywood and advertising along the way. He takes the viewer on a bizarre journey highlighting a pivotal moment in U.S.-Russian relations during a lawless era when oligarchs made their fortunes and multiple murders went unsolved.

The multi-part project shows the main milestones of politics, television, advertising, music and nightlife, which distinguished the country at that time. Numerous interviews given by the participants of this incredible era helped to accurately convey the flavor and recall how things really were in the 90s. In addition, the film is based on home archives and personal diaries, as well as audio and video recordings.