Jerry Webster and Carol Templeton are rival Madison Avenue advertising executives who each dislike each other’s methods. After he steals a client out from under her cute little nose, revenge prompts her to infiltrate his secret "VIP" campaign in order to persuade the mystery product’s scientist to switch to her firm.
A series of loosely connected skits that spoof news programs, commercials, porno films, kung-fu films, disaster films, blaxploitation films, spy films, mafia films, and the fear that somebody is watching you on the other side of the TV.
A bitter ad executive, who has reached his breaking point, finds himself in a mental institution, where his career actually begins to thrive with the help of the hospital's patients.