In Eastern Finland, in Liperi to be exact, Anna-Liisa Ihalainen asks her husband Antti to get some matches from the Ihalainen household. Unfortunately that trip takes a little longer than expected...
To help his divorced neighbor claim a substantial inheritance, a family man poses as her husband. The ruse spills over into his career in advertising, and his recent promotion relies on his wholesome and moral appearance.
While Ron Burgundy's rivalry with Veronica Corningstone escalates quickly, a group of unprofessional thieves better known as 'The Alarm Clock' try to make the truth known, whatever that may mean...