George Cabot Jr. (Cesar Romero), the son of a department store owner, enrolls the store's sports clerk Krista Nielsen (Sonja Henie) at a university to use her as an advertisement for their fashion department.
The wealthiest man in the world, John P. Merrick, is a private person who likes to stay anonymous. One of his many assets is Neeley's Department Store. There is labor unrest at the store, and the employees' anger is directed at him, who they hang in effigy outside the store despite not knowing what he looks like. Merrick, not happy at what he sees going on, decides to mete out the rabble-rousers. So he goes undercover as a sales clerk in the shoe department.
Dolly Levi is a strong-willed matchmaker who travels to Yonkers, New York in order to see the miserly "well-known unmarried half-a-millionaire" Horace Vandergelder. In doing so, she convinces his niece, his niece's intended, and Horace's two clerks to travel to New York City.
When billionaire Jean-Marc Clement learns that he is to be satirized in an off-Broadway revue, he passes himself off as an actor playing him in order to get closer to the beautiful star of the show, Amanda Dell.