Jeff Kurr

Shark filmmakers hunt for "Air Jaws" breaching in New Zealands hidden "launch pad".

After great whites, known as "Air Jaws", vanished from their hunting grounds in South Africa, photographer Chris Fallows and filmmaker Jeff Kurr seek a new location in New Zealand.

The Discovery Channel's Shark Week, first broadcast on July 17, 1987, is a weeklong series of feature television programs dedicated to sharks. Held annually, normally in July or August, Shark Week was originally developed to raise awareness and respect for sharks. It is the longest-running cable television programming event in history. Now broadcast in over 72 countries, Shark Week is promoted heavily via social networks like Facebook and Twitter.