La gente del pequeño pueblo de Sucupira todavía cree en una leyenda sobre una mujer que emerge del mar para enamorar a los hombres y llevarlos a su mundo. Los que han sobrevivido dicen que la hija del alcalde tiene el mismo rostro.
Julieta is quite happy in her relationship with her live in boyfriend, Robert... and thrilled that she won't have to deal with in-laws since Robert doesn't know his family. Things start going downhill for the couple when they rent an apartment from a very eccentric family dealing with a traumatic incident from their past.
Leticia Padilla Solís, “Leti”, is an intelligent but unattractive girl, rather ugly. She graduated with honors in economics, speaks several languages, is fluent in computers, and is a financial genius. Only, because of his physique, she can't find work. Desperate to find a job, “Lety” decides to accept being hired below her level and takes a job as a secretary at Conceptos, a famous video production company, where ugliness is taboo. The production company “Conceptos” was founded by two good friends: Don Humberto Mendiola, and Julián Villaroel. Unfortunately, shortly after, the Villaroels die in an accident and Don Humberto and his wife Teresita take care of the Villaroels' orphaned children: Ariel, Marcia and Ana Leticia and the successful company.
The story follows Patricia "Patito" Castro, a kind and talented girl who moves to Buenos Aires with her mother in search of a better life. There, she meets her father for the first time, falls in love with Matías, and becomes involved in a rivalry between two groups of students, Las Divinas and Las Populares. As Patito faces bullying, friendship, family secrets, and first love, she learns that true beauty comes from kindness, honesty, and self-confidence.
Story of love between Marimar and Sergio. Sergio is from a wealthy family, and Marimar lives with her poor grandparents in a hut in front of the ocean.