Some Neapolitans help a firm from Milan to establish two factories in Naples: one produces TV dinner pizzas the other manufactures lace. The owner of a pizza joint and a woman who makes lace at home are against the project.
A psychiatric-clinic medical director runs some tests on two patients, the Ragionier Antonio Vignanelli and Cavalier Peppino Caprioli, so they must retrieve some memories of family life in order to understand their mental illness.
Sergio Benvenuti is a shy seller of contracts for a Roman company of music, but because of his character he cannot find even a customer, so he asks for help from a fellow named Nadia.
Alberto Nardi is a Roman businessman who fancies himself a man of great capabilities, but whose factory teeters perennially on the brink of catastrophe. Alberto is married to a rich and successful businesswoman from Milan, Elvira Almiraghi who has a no-nonsense attitude and barely tolerates the attempts of her husband to keep his factory afloat with her money.