Celmira Luzardo

Beatriz Pinzón Solano is a brilliant economist with a master's degree in finance; she has only one flaw: she's ugly. Everything changes when she starts working at Ecomoda, one of the country's largest companies, where she meets and falls in love with Armando Mendoza. This time, life will give her a second chance to prove she can become the most desired and beloved woman in the world.

Betty and Armando face new challenges as leaders of Ecomoda, a company in crisis. Between rivalries, betrayals, and the return of the unforgettable "Ugly Quarters," they must balance their family life while fighting to save the company's future.

Carlos Alberto Buendia is an ordinary man, good husband and worker whose life changes to be seduced by Susana de Acero, wife of the president of the company where he works. When the woman dies under mysterious circumstances Carlos Alberto is blamed for the death of the woman and is taken to prison twice. Carlos Alberto therefore must prove his innocence and try to escape the hell of Colombian jails and the corrupt justice.

Pablo, the son of the owners of an urban bus company, meets Sara, a humble girl who sings in bars and is eager to make a living with her music.