Blake Mills

The muted tones of rubber bridge guitars have delighted listeners the world over- from Wilco to Taylor Swift’s Folklore. Modern-day luthier Reuben Cox demystifies his process of creating some of rock’s most sought-after guitars.

Photographer and director Sam Jones sits down with the myriad professionals of television and movies, and other celebrities (great skateboarders, for example), to discuss their development before fame, their passions beyond their careers, and gives them a space to open up about their insight into their business and their own abilities. Filmed in black and white, with a few deep cushion chairs and sparse set, the show relies on Sam's ability to relate to the guests and their will to speak freely with him.