Étienne Chatiliez

55 years ago, on October 1 1968, the first brand advertising spot appeared on the French television screen. Over the next three decades, thousands of creative little films would seduce and build our collective memory. Kitschy or cult spots, humor, slogans, music, stars, gimmicks, grand spectacle or sex appeal: during its golden age, how did advertising convince? Thierry Ardisson has brought together almost 400 advertising clips to relive the era of the conquest of minds and wallets.

A young woman neglected by her mother, who prefers her dog, plunges into a totally crazy dream. She imagines herself getting rid of this unwanted dog in the company of her bizarre driver.

Jézabel, a worldly young woman, takes hold of Ariel, a shy and inexperienced young man, and leads him by hook or by crook through the wild side of Paris nightlife.

Marcello Mastroianni, Isabelle Adjani, Alain Delon, Martin Scorsese, Woody Allen... the biggest stars in cinema were welcomed by Christian Defaye on his show Spécial cinéma. Between intimate confessions from actors and immersion in the world of the greatest filmmakers, Christian Defaye took viewers on a journey into the fascinating world of cinema for nearly thirty years.